Phil researches like you would.
Phil is the AI shopper you can actually trust to buy things for you. He researches. He builds the exact cart you meant. He stops before spending a cent.
It buys the wrong thing.
wrong variant. wrong size. wrong seller.
It overpays.
no price intelligence. no timing. no memory.
You can't leave it alone.
or else you might get 1000 rolls of toilet paper at your door.
Phil researches.
He reads reviews, checks prices, and compares specs across merchants. Same research you'd do, in about one percent of the time.
He builds the cart.
Right product, right variant, best price he found, cart built, shipping filled in. He presents. You inspect.
You approve.
One click. Nothing spends until you say so. Over time, you set rules and Phil handles the rest within them.
Hey Phil, buy me a vacuum that’s great for pet hair.
AI can click around websites (Browserbase). It can check out at any store (Rye). It can hold a real credit card (Nekuda). But can you trust it? The one piece still missing is the friend you can trust to find you the exact item you wanted, at the best price on the internet. That’s Phil.
Review-ready checkout.
Phil researches, compares, and builds the exact cart. You approve at the confirm screen.
Rule-based delegation.
You set the rules — max price, approved merchants, ask-before-buy thresholds. Phil buys within them.
A continuous shopping assistant.
Phil learns what you'd actually buy, across every category that matters.
Three best friends from Brown, building the thing we wished existed.
JD/MBA. Built the first working prototype. A year deep in consumer commerce.
Reads every Reddit thread. Builds spreadsheets before buying headphones. The friend we text when we want to buy anything. (Yes, we named the product after him.)
Built FareDip, a live airline price tracker that auto-refunds you when fares drop. Knows price intelligence cold.
Get on the list. We’ll say hi when Phil’s ready.
No launch emails. No drip campaign. One message when Phil can actually do something useful for you, and maybe one more when we want your honest take.